METHODES / METHODS > Capture Market Share and Increase Revenue through Innovative Ideas Suited for Any Economic Environment

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Innovation Excellence 2009 - un événement Marcus Events
Capture Market Share and Increase Revenue through Innovative Ideas Suited for Any Economic Environment
17th & 18th September 2009: Berlin, Germany
Thursday 30 April 2009 , Sandrine Beaujon


As the global economy experiences volatile times, it has never been more relevant to breakthrough the market with inspiring ideas translated into user-friendly products and services. For this reason, it is essential for companies to identify the products and services which have the potential to become successful innovations.

To achieve this, companies foster worldwide partnerships with academics, research institutions, consumers, as well as their internal audiences to unleash their creative potential and generate novel and creative ideas for further developments. Following the success of previous editions, marcus evans will bring together key players from leading organisations across the continent taking a step further into the new world of innovation. Let’s innovate the way we innovate!

This pan European conference will offer the perfect set-up for insightful discussions on topics of relevance on today’s R&D agenda such as increasing the success rate of your R&D projects, speeding up the innovation process cycle for better market recognition and minimising risks in the development process.

Attending this unique pan European conference you will take home useful approaches to further lead your company to take on new and existing market share.

In the Chair:

• Dagmar Chlosta, Vice President, Process and Systems Solutions, adidas Group

• Peter Möckel, Vice President, Research and Development, Deutsche Telekom Laboratories

Marcus evans Expert Speaker Panel:

• Prof. Dr. Michael Heiss, Global Vice President for Knowledge, Innovation, Technology, Siemens IT Solutions and Services

• Dr. Horst Wenck, Corporate Vice President Research, Beiersdorf AG

• Federico Trovato, Vice President, Consumer Market Intelligence, Philips Consumer Lifestyle

• Peter Möckel, Vice President, Research and Development, Deutsche Telekom Laboratories

• Dr. Ralf Dümpelmann, Head, Global R&D Textile, Clariant International Ltd

• Graham Cross, Director of Commercial Alliances and Innovation Acceleration, Unilever R&D

• Dagmar Chlosta, Vice President, Process and Systems Solutions, adidas Group

• Joachim Von Heimburg, Former Director Corporate R&D, Innovation and Knowledge EMEA, Procter & Gamble

• Dr. Carlos J. Haertel, Managing Director Europe, GE Global Research

• Paul Simmons, Regional General Manager, UK, easyJet Airline Company Ltd

• Dr Hubert Jaeger, Director of Research and Development, SGL Carbon GmbH

• Prof Diana Derval, Professor of Marketing and Innovation, University of Essec Paris-Singapore

• Pekka Korhonen, Assistant Vice President, KONE

• Michael Poznanski – Eisenschmidt, Head of Wind Tunnel, Aerodynamics and Innovation Management, VOLKSWAGEN AG

Attending This Premier marcus evans Conference Will Enable You to:

• Follow clear innovation metrics and effectively master the cost of innovation processes

• Increase the success rate of your R&D projects

• Evaluate innovation frameworks and techniques that will reduce time to market and increase product hit rate

• Pinpoint key practical steps towards a successful open-innovation approach

• Establish new profitable alliances by joining forces to innovate

• Minimise risks in the development process while ensuring a barrier-free approach to innovation

• Balance bottom-up and top-down activities in the innovation management process

• Apply Lean principles to further improve the effectiveness of the research programmes

• Assess key mechanisms to ensure sustainable and effective R&D programmes

Learn from Key Practical Case Studies:

• Unilever co-innovates with consumers for consumers

• GE Research establishes new profitable alliances by joining forces to innovate

• Philips accelerates innovation early in the product development stage by delivering immediate and ongoing consumer insights

• SGL Carbon challenges the mindset and seeks the R&D rationale for the future

• Siemens AG innovates in an Enterprise 2.0

• Clariant International Ltd assess the benefits of R&D projects against their cost

• Beiersdorf explores key mechanisms to ensure sustainable and effective R&D programmes

In Association with: • The International Society for Professional Innovation Management (ISPIM) - www.ispim.org


For a full program, pricing and registration information please reply to this Email with "more info Innovation" in the subject field.

Please feel free to forward this email to any colleagues who you think might be interested in the event.

Mr Ola Samuelsson Senior Marketing Manager marcus evans 11 Connaught Place London W2 2ET England Email marketing2 [at] marcusevansuk.com

   


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