METHODES / METHODS > Innovation Excellence : Capture Market Share and Increase Revenue through Innovative Ideas Suited for Any

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Knowllence relaye une information de MarcusEvanses
Innovation Excellence : Capture Market Share and Increase Revenue through Innovative Ideas Suited for Any
Berlin, Germany - 17th & 18th September 2009
Tuesday 5 May 2009 , Sandrine Beaujon


MarcusEvanses Booking Line Tel: +44(0)20 3002 3276 www.marcusevanses.com/Innovation

Attending This Premier marcus evans Conference Will Enable You to:

• Follow clear innovation metrics and effectively master the cost of innovation processes

• Increase the success rate of your R&D projects

• Evaluate innovation frameworks and techniques that will reduce time to market and increase product hit rate

• Pinpoint key practical steps towards a successful openinnovation approach

• Establish new profitable alliances by joining forces to innovate

• Minimise risks in the development process while ensuring a barrier-free approach to innovation

• Balance bottom-up and top-down activities in the innovation management process

• Apply Lean principles to further improve the effectiveness of the research programmes

• Assess key mechanisms to ensure sustainable and effective R&D programmes

Learn from Key Practical Case Studies:

• Unilever co-innovates with consumers for consumers

• GE Research establishes new profitable alliances by joining forces to innovate

• Philips accelerates innovation early in the product development stage by delivering immediate and ongoing consumer insights

• SGL Carbon challenges the mindset and seeks the R&D rationale for the future

• Siemens AG innovates in an Enterprise 2.0

• Clariant International Ltd assess the benefits of R&D projects against their cost

• Beiersdorf explores key mechanisms to ensure sustainable and effective R&D programmes


Day 1 - 17th September 2009


08.30 Registration and Coffee

09.00 Opening Address from the Chair

Peter Möckel Vice President, Research and Development Deutsche Telekom Laboratories SEIZE OPPORTUNITIES IN THE CURRENT CLIMATE AND ENSURE BREAKTHROUGH INNOVATION

09.10 Opening Remarks:

Innovating in Times of Economic Recession • Innovation – the way to stand out from the crowd • Innovating in a world with fewer resources • Increasing the entrepreneurial spirit within the organisation • Creating a strategic focus for innovation • Bringing innovation to market in a recession Joachim Von Heimburg Former Director Corporate R&D, Innovation and Knowledge EMEA Procter & Gamble

DEMOCRATISING INNOVATION

09.30 Case Study:

Leading Business Innovation through Design Thinking • Using design thinking to devise innovative solutions • Pinpointing practical solutions • Utilising different creative techniques to articulate customer scenarios • Discovering how to develop fresh ideas for user-friendly products and services • Offering uniqueness and usefulness through the solutions you are bringing to the market Peter Möckel Vice President, Research and Development Deutsche Telekom Laboratories

10.15 Case Study:

Balancing Innovations between Technical Approach and Customers Demands • Detecting early signals of social and technology trends • Defining the right innovation blockbuster • Challenges for the development of market specific innovations • Considerations for an innovation strategy Michael Poznanski – Eisenschmidt Head of Wind Tunnel, Aerodynamics and Innovation Management VOLKSWAGEN AG

11.00 Morning Coffee and Networking Break

REVVING UP ROI OF OPEN INNOVATION

11.30 Case Study:

Driving Growth through Innovation • Nurturing and sustaining an innovation culture across the organisation • Acting upon innovation trends identified by market intelligence and voice-of-the customer • Establishing new profitable alliances by joining forces to innovate • Pinpointing key practical steps towards a successful open-innovation approach Dr. Carlos J. Härtel Managing Director, Europe GE Global Research

EMBRACING CO-CREATION AND COLLABORATIVE INNOVATION

12.15 Case Study:

Generating Creative Ideas through User Co-Creation • Connecting with the consumers most important to your business • Injecting disciplined consumer feedback in the innovation process • Uncovering the whys behind behavior • Co-innovating with consumers for consumers • Bringing the human element of the consumers to life Graham Cross Director of Commercial Alliances and Innovation Acceleration Unilever R&D

13.00 Luncheon

INNOVATING INNOVATION MANAGEMENT

14.00 Interactive Session: Innovating How You Innovate

• Assessing the need for and challenges of the innovation process • The old versus the new world of innovation • The concept of open innovation Led by: Joachim Von Heimburg Former Director Corporate R&D, Innovation and Knowledge EMEA Procter & Gamble

15.00 Case Study: Putting the “No“ in Innovation

• Why sustainable and scalable innovations are so elusive • The 5 golden rules you need to forget, including “There is no such thing as a bad idea.” • Sharing the methodologies, and the challenges of leadership and management in organising for innovation Karen A. Morris Esq. Chief Innovation Officer AIU Holdings, Inc.

15.45 Afternoon Tea and Networking Break

CONSUMER INSIGHT-DRIVEN INNOVATION

16.15 Case Study:

Consumer Insight-Driven Lifestyle Innovation: The Experience at Philips • Predicting consumers shift in needs and attitudes during tough times • Acknowledging the importance to innovate and stay close to the consumer • Closely collaborating with customer intelligence experts for a better understanding of your persona • Accelerating innovation early in the product development stage by delivering immediate and ongoing consumer insights • Taping into emerging trends Federico Trovato Vice President, Consumer Market Intelligence Philips Consumer Lifestyle

INCREASING EFFICIENCY OF THE INNOVATION PROCESS

17.00 Case Study: Lean R&D

• Applying Lean principles to further improve research programmes • Reaching superior product portfolio management • Reducing costs within the department • Weighing the benefits of R&D projects against their costs Dr. Ralf Dümpelmann Head Global R&D Textile Clariant International Ltd

17.45 Closing Comments from the Chair

17.55 End of Day One


Day 2 - 18th September 2009


08.30 Registration and Coffee

09.00 Opening Address from the Chair Dagmar Chlosta Vice President, Process and Systems Solutions adidas Group

ENVISIONING THE FUTURE OF R&D

09.10 Keynote Presentation: Challenging the Mindset and Finding the R&D Rationale

• Are we moving towards a knowledge based economy or going back to basics? • What will be the approach to financing R&D? • Will radical changes need to be in place or will it be business as usual? • Who will be doing basic R&D in the future and what will be the role of the universities? • Assessing the impact of industrialisation • What will be the role of the state in enabling innovation? Dr Hubert Jaeger Director of Research and Development SGL Carbon GmbH

UTILISING INNOVATION METRICS AND REDUCING R&D COSTS

09.55 Case Study: Making Optimal Use of the R&D Budget in Challenging Times

• Focus on R&D efficiency • Assessing key mechanisms to ensure sustainable and effective R&D programmes • Arranging a tight cooperation between marketing, research and product development • Monitoring project portfolio to ensure optimal alignment • The challenge of balancing short and long term activities Dr. Horst Wenck Corporate Vice President, Research Beiersdorf AG

10.40 Morning Coffee and Networking Break

11.00 Case Study: Maximising the Profitability of New Product Development

• Achieving the most value with the minimum resources – Getting it right the first time • Evaluating the capacity of your innovation pipeline • Assessing the profitability of R&D projects and pulling the plug at the break-even point • Ensuring your innovation activities are aligned with the strategic needs • Identifying the most appropriate route to commercialisation Paul Simmons Regional General Manager, UK easyJet Airline Company Ltd

11.45 Panel Discussion: Identifying Low Budget but Effective Research Techniques

• Exploring successful approaches adopted by other leading organisations serving your customers’ persona • Gaining a complete understanding of your target audience and spotting unmet opportunities • Assessing which techniques work best for you and which do not • Solving difficult problems by making use of knowledge from across other domains Prof. Dr. Michael Heiss Global Vice President for Knowledge, Innovation, Technology Siemens IT Solutions and Services Dagmar Chlosta Vice President, Process and Systems Solutions adidas Group Dr. Horst Wenck Corporate Vice President, Research Beiersdorf AG Prof Diana Derval Professor of Marketing and Innovation

12.45 Luncheon

LEVERAGING THE INNOVATION POTENTIAL OF YOUR ORGANISATION AS AN ENTERPRISE 2.0

13.45 Case Study: Innovation in an Enterprise 2.0

• Changing the culture towards an open collaboration culture • Utilising the full intellectual power of your company by collective intelligence • Balancing bottom-up and top-down activities in the innovation management process • Integrating digital natives and digital emigrants and their different communication cultures Prof. Dr. Michael Heiss Global Vice President for Knowledge, Innovation, Technology Siemens IT Solutions and Services

SPEEDING UP TIME TO MARKET

14.30 Case Study: Virtualisation – Innovation Advantages through New Technologies

• Challenges of traditional R&D and sell in • The future is now – Keeping pace with a fast moving market environment • The "Virtualisation" journey • Leadership through new technologies Dagmar Chlosta Vice President, Process and Systems Solutions adidas Group

15.15 Afternoon Tea and Networking Break

15.45 Case Study: Increasing Innovation Hit Rate

• Evaluating innovation frameworks and techniques that will reduce time to market and increase product hit rate • Utilising innovation as a competitive advantage to grow, lead and survive Prof Diana Derval Professor of Marketing and Innovation University of Essec Paris-Singapore

MITIGATING NEW PRODUCT DEVELOPMENT RISK IN PURSUIT OF INNOVATION

16.30 Interactive Session: Decreasing the Risk Ratio during the Development Phase

• Assessing the risk ratio and ensuring you are not erecting barriers to innovation • Making the decision whether something is worth spending money on or not • Increasing the effectiveness of your development phase • Managing uncertainty in the current environment Pekka Korhonen Assistant Vice President KONE Prof. Dr. Michael Heiss Global Vice President for Knowledge, Innovation, Technology Siemens IT Solutions and Services Dr. Horst Wenck Corporate Vice President, Research Beiersdorf AG Dr Hubert Jaeger Director of Research and Development SGL Carbon GmbH Dr. Carlos J. Härtel Managing Director, Europe GE Global Research

17.15 Concluding Remarks from the Chair

17.30 End of Conference

   


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